Senior Executive with a solid career developed along 15+ years in Marketing and Sales whose last 10 years have been focused on e-Commerce, Digital Strategy (E-Commerce, Web Marketing, Móbile MKT, Web-CRM, Web Content) and Inside Sales in B2C and B2B companies, such as Ambev, Telefonica, Zappos, Netshoes, Intel, Latam and Accenture.
Growth Hacking Executive.
I had an opportunity to defining and implementing the ecommerce and digital strategy alongside raising brand awareness in different industries with successful multi-channell operation.
I have managed multi-disciplinary teams and coordinated extremely successful digital campaigns are delivered to support the marketing calendar and product launches across the brand.
I am responsible for P & L business and large VPs of Marketing.
Member of the committee and Neuromarketing International Committee of Executive Women in Power.
Cognitive neuroscience, eye tracking, visual perception, attention, memory, "cognitive unconscious" and processes of decision making.
- Inbound Sales
- Paid Media
- Social Media & Outreach
On site optimisation
- Customer Journey/CRO
- Abandonment & Behavioural
- Content, SEO & PR Amplification
- A/B & Multi Variate Testing
- Product Merchandising
Customer Retention and Loyalty
- Loyalty & Referral
- In Pack Optimisation
- Reactivation (RFM)
- Top Line Revenue
- Net Profit Maximisation
- Increased Channel ROI
- Customer LTV
- CRA 6-002189
- FGV - EXGV 190418
- ESPM - EXPM 21410343
http://portal.metodista.br/ead/noticias/ead-metodista-participa-de-especial-do-guia-pos-mba-2015 - CAPA GUIA Pos e MBA
https://issuu.com/editorasegmento/docs/guiaposmba2015 - guia da Pos e MBA - CAPA
http://exame.abril.com.br/carreira/trabalhe-menos-e-produza-mais/ - Voce S/A - Alta produtividade dos Executivos
- Palestra E-commerce Brasil
http://nextecommerce.com.br/author/fatima/ - Autora Enext
http://onegociodovarejo.com.br/author/fatimaabana/ - Colunista - OnegociodoVarejo
https://ecommercenews.com.br/noticias/lancamentos/fatima-bana-e-a-nova-head-e-commerce-da-tam-viagens - Colunista Ecommerce News
https://www.ecommercebrasil.com.br/author/bana-fatimayahoo-com-br/ - Colunista Ecommerce Brasil