is the leading tourism company in Catalonia. As a part of its wide range of services to provide excellence to tourism companies, Serhs Group offers online marketing services through an agency named Hoteljuice
. Hoteljuice offers marketing services such as web development, revenue management, booking engine services and online marketing services. It exclusively works for accommodation companies worldwide and accomplishes it with one single goal: help Hotels to grow their direct and online revenues through their websites.
As the SEO&SEM manager I lead a team of 3 people in charge of grow traffic and the Conversion Rate of our clients.
My main tasks were:
- Planned and supervised the implementation of broad SEO strategies to drive more relevant traffic for our clients(On-page, Off-page strategy, Keyword strategy, monitoring results, blogging strategy...).
- Supervised web migrations (Redirects, sitemaps, etc.)
- Planned, executed, and optimized SEM & RTB campaigns for our clients (Search campaigns within Google Adwords, Bing Ads and Yandex Direct networks, Retargeting campaigns within Google Display network by using Google Analytics, and RTB within Google Display Network, Trivago, Tripadvisor, Google Hotel Price Ads... ).
- Planned and supervised CRO and UX actions within the development of many websites and e-commerce check out funnels.
While working at Hoteljuice some accomplishments examples where:
- Increased organic traffic for hduquesadecardona.com
by an average of 25% during 2014 and 2015, and CR by a 33% during 2015 first semester and revenues by 87% during this first semester.
- Increased the Adwords incomings for axelhotels.com
by more than 30% during 2014.